Give your marketing team the skills they need to work in today’s digital-first environment
Working in a digital agency for over a decade, 2 things are often true:
- Clients aren’t always sure what they are buying or what to ask for when it comes to their websites
- Clients are eager to learn new digital skills
I want to help marketing teams have better conversations with their web services vendors, and enable them to take on more in-house.
Customized User Experience Training Program
This is a customized curriculum comprised of 8 areas, essential to providing a great UX to your customers:
- Overall user experience
- Search engine optimization
- Content strategy + writing
- User research
The program consists of workshop-style training to gain a foundation in each of the areas above. With my guidance, your team will apply these new skills to your website, and identify what’s working, what isn’t, and new opportunities.
Over the course of 2-6 months, all findings will be compiled into a roadmap to guide your digital growth over the coming year.
Benefits of In-house Digital Education
Providing your marketing team this valuable digital skill-set has many benefits:
- Do more in-house and reallocate digital budgets to more technical, complex projects
- Maintain and grow your website in a planned, strategic way
- Buy digital services more confidently and effectively
- Improve on-site conversions: sales, downloads, registrations, etc.
- Give customers a more consistent, satisfying user experience
- And, your team gains a mentor
All programs are tailored based on the size of your team and their current skill-sets. Contact Stephanie for a quote.